Case Study: The new USAToday.com

This is the story behind the re-imagination of news consumption on the web. In short, newspaper readership is in decline, yet our appetites for news and information have spiked. Like the music and broadcast industries before it, business-as-usual for print publishing was forever disrupted by the digital medium. Gannett Company, Inc. and USA Today face a core challenge: To evolve along with the preferences of their audience. The web needed to be a huge part of any solution to that challenge, and this is that story. This Case Study was essentially an embedded journalism piece on the massive undertaking to create the future of this venerable publication. Like all Fi case studies created during my two years there, I served as Senior writer, editor and producer.