Google: Project Re:Brief
Project Re:Brief was conceived as an experiment to re-imagine what advertising can be, and push the boundaries around the marriage of creativity and technology.
This endeavor deployed a fleet of creative technologists to re-invent four iconic campaigns in the modern digital world.
My role was Senior Writer/Producer. This included leading the team from concept to delivery for the digital and interactive side of the project. I also was responsible for the concept, content, messaging and interactive production for the Fi case study linked here.
- Project Roles
- Content Producer, Copywriter, Editor (Brand/Content), Interactive Producer, Writer
- Art Direction, Conceptual, Copywriting, Creative Direction, Editing, Editorial, Wrangling - Creatives
- Interactive Installations, Interactive Videos, Products - Digital
- Project Industries
- Advertising, Automotive, Beverage, Health/Pharma, International, Lifestyle, Media, Packaged Goods, Technology, Travel/Tourism