Sony: "Connected World" campaign
As part of the launch of Sony’s anthemic campaign - Connected World - Fi *(aka Fantasy Interactive, aka Fantasy) created a companion website featuring interactive product demos and experiential proof points.
The site debuted at IFA in Berlin, and then expanded for the main launch at CES in Las Vegas.
My role was Senior Writer/Producer, and I led and directed the project from concept to delivery, including the creation and development of the content strategy, copy and messaging. This included both the client branded site, and the Fi case study that is linked here.
- Project Roles
- Content Producer, Copywriter, Editor (Brand/Content), Interactive Producer, Writer
- Conceptual, Content, Copywriting, Editing, Editorial, Producing
- Branded Content, Case Study Videos, Interactive Installations, Microsites, Products - Digital, Storyboards, Websites
- Project Industries
- Advertising, Entertainment, Gaming, Hardware, International, Lifestyle, Retail, Software, Technology