Project Rock: Build The Belief

Dwayne Johnson went from being an unemployed guy with just seven bucks in his pocket to the guy who we all know as "The Rock." To make that kind of change in life takes a whole lot of sweat, grit, and hard work. Beyond that, it takes a defiant belief in yourself.

This launch campaign for Project Rock and Under Armour takes inspiration from Dwayne Johnson's personal story to inspire the rest of us: if you want to change the world, you must first believe you can. And that belief is built rep by rep, and day by day.