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Arbor Day Foundation National PSA

A call to action for donors and volunteers to help the Arbor Day Foundation plant 100 million new trees. Running nationally on ABC, NBC, CBS and cable, including spots on Good Morning America. Voice-over by Peter Coyote.

Project Roles
Content Producer, Copywriter, Creative Director, Executive Producer
Arbor Day Foundation
Cinematic, Commercial, Conceptual, Copywriting, Creative Direction, New Business, Wrangling - Creatives
Commercials - Video, Scripted TV
Project Industries
Education, Non-Profit