Coors Light, "Jerome Lamaar"

Coors Light, in collaboration with OUT Magazine, wanted to make a web-series about six entrepreneurs forging their own path in New York City. Jerome Lamaar, a fashion designer, is more of a peacock than a human. His big presence, colorful designs and playful attitude were all intoxicating, and we wanted to make a spot that really captured that, while also playing homage to the diverse and historical significant borough he grew up in, The Bronx.