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Sunshine Lady Milkman

Sunshine dairy makes a premium product in a commodity industry. It is a product that is used by James Beard Award-winning chefs. The company was killing it in the B2B world and it was time to make some gains in the B2C one. As copywriter on this project my partner and I came up with a character that connected the best Chefs in Portland to the ideal consumer, foodies. Sadie the Lady milkman delivered our message in print radio and social media.

Project Roles
Copywriter
Company
FIR Advertising
Skills
Art Direction, Conceptual, Copywriting
Media
2D Animations
Project Industries
Retail
Sunshine Lady Milkman
Sunshine Lady Milkman
Sunshine Lady Milkman