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Sunshine Lady Milkman

Sunshine dairy makes a premium product in a commodity industry. It is a product that is used by James Beard Award-winning chefs. The company was killing it in the B2B world and it was time to make some gains in the B2C one. As copywriter on this project my partner and I came up with a character that connected the best Chefs in Portland to the ideal consumer, foodies. Sadie the Lady milkman delivered our message in print radio and social media.

Project Roles
FIR Advertising
Art Direction, Conceptual, Copywriting
2D Animations
Project Industries
Sunshine Lady Milkman
Sunshine Lady Milkman
Sunshine Lady Milkman