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SlimFast: It's Your Thing Campaign
As the lead art director for this campaign, SlimFast wanted to reintroduce itself to a new audience. Commonly referred to as "your mom's diet plan," SlimFast needed a fresh new look and approach to gain new customers. "It's Your Thing" was born out of the ease and flexibility SlimFast provides to allow you to lose weight on your terms — and not through a drastic lifestyle change.
- Project Roles
- Art Director, Copywriter
- Company
- Slimfast
- Skills
- Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Commercial, Conceptual, Copywriting, Design, Integrated, Print, Social, TV
- Media
- Advertising, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Video, Microsites, Presentations, Retail Designs, Social Media Content, Social Media Copy, Storyboards, Websites
- Project Industries
- Packaged Goods
