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Radical Innovation Identity & Event Design

A platform for architects and designers, Radical Innovation is an annual awards event that supports unconventional ideas in hospitality design. Each year, three finalists present their concepts to a live audience and panel of industry experts. The winner receives a stipend to bring their concept to life. In its tenth year, Radical Innovation was in need of a new look that reflected the conceptual thinking it supports. My role was associate creative director. I designed the logo and visual system and directed a design team on the website and print/digital materials for the event. I intentionally created a modular identity that plays with forms coming together to create something new. From a functional perspective, the brand needed to be able to animate and perform dynamically across different types of media.

Project Roles
Copywriter, Creative Director, Designer
Company
The John Hardy Group
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Creative Direction, Design, Digital, Environmental, Experiential, Management of Teams 1-10, Print, Project Management, Strategy, Type Design, Vector
Media
Advertising, Books, Brand Guidelines, Branded Content, Environmental Design, Events, Icons, Logos, Motion Graphics, Patterns, Posters, Presentations, Websites
Project Industries
International, Real Estate, Travel/Tourism
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design
Radical Innovation Identity & Event Design