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The Works at Chattahoochee Brand Identity

The Works at Chattahoochee is a brand identity for a new development that will transform Atlanta’s industrial Westside into a mixed-use neighborhood. It is the largest development project undertaken by Selig Enterprises, a family-owned real estate company in Atlanta. Over the next decade, The Works will evolve into residences, shops, restaurants, offices, parks, and community space. The brand identity redefines the industrial area into the neighborhood it will soon become. Our team worked in collaboration with Indigo Collective to hone the brand vision, strategy, identity, and voice for the new development. My role was associate creative director. I led a team of designers and together we crafted the brand identity, voice, and concept visuals for marketing materials, social media, environmental graphics, and on-site signage. We also created a promotional book and website for the client's leasing team. Throughout the project I supported client workshops with our strategy team, led key design presentations with the client, participated in weekly client meetings, and collaborated with our partners at Indigo Collective.

Project Roles
Copywriter, Creative Director, Designer, Illustrator
Company
Selig Enterprises
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Copywriting, Creative Direction, Design, Digital, Environmental, Experiential, Lifestyle, Location, Management of Teams 10-20, Outdoor, Print, Project Management, Strategy, Textures, Vector, Visual Development
Media
Brand Guidelines, Branded Content, Concept Art, Environmental Design, Icons, Illustrations, Logos, Microsites, Naming, Patterns, Photography, Posters, Presentations, Typography, Visual Designs, Wayfinding
Project Industries
B2B, Lifestyle, Real Estate
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity
The Works at Chattahoochee Brand Identity