Midtown Atlanta Brand Identity
Atlanta’s Midtown Alliance needed a new identity to unify Midtown Atlanta as a great place to live, work, and visit. The goal of the rebrand was to develop a cohesive system that celebrates the area and connects all of Midtown Alliance’s initiatives—from public safety to landscaping to its sustainability and transportation programs.
The rebrand brought attention to Midtown Alliance and helped them gain more funding for their capital projects. In 2016, the American Planning Association awarded Midtown Atlanta as a Great Neighborhood.
The brand’s success resulted in a long term partnership with the client. For five years, I led the design and headline copywriting of numerous outdoor banner campaigns, promotional materials, brochures, and annual meeting events.
- Project Roles
- Art Director, Creative Director, Designer, Copywriter
- Midtown Alliance
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Creative Direction, Design, Digital, Environmental, Management of Teams 1-10, Outdoor, Print, Project Management, Retouching, Visual Development
- Brand Guidelines, Branded Content, Environmental Design, Icons, Illustrations, Logos, Patterns, Visual Designs, Websites
- Project Industries
- B2B, Lifestyle, Non-Profit, Travel/Tourism