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Midtown Atlanta Brand Identity

Atlanta’s Midtown Alliance needed a new identity to unify Midtown Atlanta as a great place to live, work, and visit. The goal of the rebrand was to develop a cohesive system that celebrates the area and connects all of Midtown Alliance’s initiatives—from public safety to landscaping to its sustainability and transportation programs. The rebrand brought attention to Midtown Alliance and helped them gain more funding for their capital projects. In 2016, the American Planning Association awarded Midtown Atlanta as a Great Neighborhood. The brand’s success resulted in a long term partnership with the client. For five years, I led the design and headline copywriting of numerous outdoor banner campaigns, promotional materials, brochures, and annual meeting events.

Project Roles
Art Director, Creative Director, Designer, Copywriter
Company
Midtown Alliance
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Creative Direction, Design, Digital, Environmental, Management of Teams 1-10, Outdoor, Print, Project Management, Retouching, Visual Development
Media
Brand Guidelines, Branded Content, Environmental Design, Icons, Illustrations, Logos, Patterns, Visual Designs, Websites
Project Industries
B2B, Lifestyle, Non-Profit, Travel/Tourism
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity
Midtown Atlanta Brand Identity