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23andMe Press Event

With a pending stamp of approval from the FDA, and a variety of new features on their online platform, 23andMe needed a way to get their name and product in front of the press. Our team turned the atrium suite at the London Hotel in midtown Manhattan into a genetic-themed immersive experience so that key press figures could learn about 23andMe, try out a DNA kit, and maybe find a long-lost sibling or two.

Project Roles
Art Director, Copywriter, Designer, Event Producer, Illustrator
Company
23andme
Skills
Adobe Illustrator, Adobe Photoshop, Environmental, Fabrication
Media
Environmental Design, Events, Illustrations, Murals
Project Industries
Health/Pharma, Technology
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event
23andMe Press Event