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Bumble and bumble. ios game

The Objective: Create a branded game experience to serve as a brand awareness tool, increase social following, lift email subscribers and mobile sales. I partnered with marketing and the Estee Lauder digital strategy group to explore the mobile gaming market, scouting development agencies, as well as setting budgets, timelines and kpi’s. I was responsible for choosing the agency and gaming mechanic for the brand. I worked closely with the agency to understand the design and build process, asset requirements, and testing. I then led my team of designers, copywriter, illustrator, sound engineer, and production team to build out the gaming experience. I then strategized with digital marketing to create a campaign rollout across all digital touchpoints. This iOS puzzle game features 3 stages within the House of Bumble: the Salon, Product Lab, and Backstage. The game was developed for iPhone and iPad, with a teaser desktop version for social media and partner blogs. It included product rewards, exclusive offer codes, weekly flash prizing, email opt-ins, and push to dynamic shopping pages on the mobile site. The game’s success exceeded set kpi’s extending the games shelf life.

Project Roles
Art Director, Content Producer, Creative Director, Designer, Product Designer
Skills
Adobe Photoshop
Media
Music, Storyboards, Web Apps, Websites
Project Industries
Beauty, Gaming
Bumble and bumble. ios game
Bumble and bumble. ios game
Bumble and bumble. ios game
Bumble and bumble. ios game
Bumble and bumble. ios game