Bumble and bumble. ios game
The Objective: Create a branded game experience to serve as a brand awareness tool, increase social following, lift email subscribers and mobile sales.
I partnered with marketing and the Estee Lauder digital strategy group to explore the mobile gaming market, scouting development agencies, as well as setting budgets, timelines and kpi’s. I was responsible for choosing the agency and gaming mechanic for the brand. I worked closely with the agency to understand the design and build process, asset requirements, and testing. I then led my team of designers, copywriter, illustrator, sound engineer, and production team to build out the gaming experience. I then strategized with digital marketing to create a campaign rollout across all digital touchpoints.
This iOS puzzle game features 3 stages within the House of Bumble: the Salon, Product Lab, and Backstage. The game was developed for iPhone and iPad, with a teaser desktop version for social media and partner blogs. It included product rewards, exclusive offer codes, weekly flash prizing, email opt-ins, and push to dynamic shopping pages on the mobile site. The game’s success exceeded set kpi’s extending the games shelf life.