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Mastercard MLB All-Star Game 2017

MasterCard and MLB have a longstanding partnership. This year, we created a fan experience for the 2017 Miami All-Star Game, complete with their favorite players: Alex Rodriguez, Andre Dawson, Bernie Williams, David Ortiz, Don Mattingly, Orlando Hernandez, Pedro Martinez, and Tim Raines. These player and more would stop by, interact with fans, and take pictures. You could also use our custom Snapchat Geofilter. For fans who couldn't fly to Miami, you could tweet the players hang out at the Masterpass Deck, and we'd send them back customized notes in the players' handwriting. And if you were unwillingly captive, watching two sports teams play sportsball, we let you know about all the non-sporting events that you'd more likely enjoy. Like the Jennifer Hudson concert we threw and the Benefit dinner prepared by Chef Jeremy Ford that supported StandUp2Cancer.

Project Roles
Copywriter
Company
McCann XBC
Skills
Adobe Photoshop, Adobe Premiere Pro, Celebrity, Conceptual, Copywriting, Design, Interactive
Media
Interactive Installations, Social Media Content, Social Media Copy
Project Industries
Finance
Mastercard MLB All-Star Game 2017
Mastercard MLB All-Star Game 2017
Mastercard MLB All-Star Game 2017
Mastercard MLB All-Star Game 2017
Mastercard MLB All-Star Game 2017
Mastercard MLB All-Star Game 2017