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PaulAndrew.com

The Objective: Build a new digital experience for the luxury footwear designer on a platform that would allow the brand to easily step into e-commerce. I led a discovery phase with a digital strategist to select the most appropriate platforms, backend, fulfillment, customer care, and marketing support components. Keeping in mind the latest e-commerce standards and the brand’s internal capabilities, I initiated and managed both the UX and wireframing documentation, then progressed into complete site design and overall digital creative direction. I hired and managed a team of digital freelancers (copywriter, developer, and production artist) to help build and deliver the final product, a fully functional website. I then completed the project by creating a brand guide, including copy formulas for product descriptions and SEO, creative briefs for future photography, and templates for site updates and email campaigns. The result is a fully responsive site built on the Shopify platform giving the brand a manageable stepping stone to e-commerce. The site is designed to be modular and scalable allowing the new footwear brand to grow in multiple verticals across its category.

Project Roles
Art Director, Creative Director, Interactive Producer, UX/IA Designer
Skills
Adobe Photoshop, Art Direction, Interaction, Sketch, Mobile
Media
E-commerce Platforms, Websites, Wireframes
Project Industries
Fashion, Luxury, Startups
PaulAndrew.com
PaulAndrew.com
PaulAndrew.com
PaulAndrew.com
PaulAndrew.com
PaulAndrew.com
PaulAndrew.com