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Nationwide NFL Playoffs/Super Bowl Social Videos

When Nationwide took a year off from TV advertising on the Super Bowl, they decided to put their efforts into social media. Each week we created videos to create excitement for our partner teams' fan bases. Luckily for us, Peyton Manning and the Broncos made it all the way through to the Super Bowl, allowing us the opportunity to create social posts in real time during the Super Bowl. I was the main copywriter throughout the project. And I was present in the studio during the shoots. Working with our improv actors, we created and refined scenarios and jokes throughout the process. Videos were usually shot, edited and approved within a day. The videos performed very well and created strong engagement both Facebook and Twitter.

Project Roles
Comedy, Conceptual, Copywriting
Social Media Content
Project Industries