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Maytag eCommerce site

I was the lead art director and designer of the new eCommerce site for appliance giant, Maytag. Oversaw the UI and UX design and layout of over 100 comps for custom landing pages, category pages, and product detail pages. Development was outsourced, so the end deliverable was out of our control as the project became a siloed handoff and we ended up not having much say or signoff on the development before it went live.

Project Roles
Art Director, Designer
Company
Digitas
Skills
Art Direction, Design
Media
E-commerce Platforms, UI Design, UX Designs, Websites
Project Industries
B2B, Retail
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site
Maytag eCommerce site