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Online films - Axe Hair Mantorials

We discovered that men have ben flocking to youtube in order to get tips on how to style their hair. These videos tended to be super budget, painfully dry and often shot in Mum's attic. We decided to give hair tutorials a make over in order to celebrate the launch of Axe/Lynx's new hair range.

Project Roles
Copywriter
Company
Bartle Bogle Hegarty (BBH)
Skills
Copywriting, Post-Production, Producing
Media
Branded Content
Project Industries
Advertising
Online films - Axe Hair Mantorials