Apple TV - Trailers Campaign
We were bored of all the product demos involving big famous celebrities in their big fake homes that aren't really theirs. We wanted an environemtn where people would plausibly be interacting with an Apple TV, that wasn't a home. So we came up with the Apple TV 'Trailers' campaign. In this campaign we see a selection of celebs duke it out using only the features of the new Apple TV as their weapon.
- Project Roles
- Copywriting, Management of Teams 1-10
- Branded Content, Scripted TV
- Project Industries