Do Good Columbia
Do Good Columbia is a two-day community problem-solving workshop led by Richland Library that uses human-centered design techniques to develop creative solutions to community problems. In its inaugural year, which took place Friday, September 15 and Saturday, September 16, 2017. Do Good focused on increasing access to, usage and enjoyment of, our rivers.
Flock and Rally brought me on to help with branding and identity, and this year's event materials which included a website, welcome packet mailed to each participant and advisor, poster, tee shirts, signage and other give-away items like a beer glass, tote bag and coffee mug.
The team from Richland Library wanted a lot of emphasis on human-centered design, a handmade feel, a brand that looked modern and clean, and easily adaptable for future year's themes, which could range from how to make our rivers more fun and accessible to helping establish a place for the homeless.