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Experiential Activation for Dare Candy

Dare Candy Co are famous for their delicious vegan gummies, but their social media presence and brand affinity were lagging behind the competition. My strategy for injecting new life into this 100-year-old brand’s voice was to emphasize their vast variety of flavours and engage with Canadians across the country by building relationships on social media and in cities from coast to coast. The experiential campaign and social media launch were wildly successful, having surpassed our goals with almost 25,000,000 social media impressions and a 91% positive tonality.

Project Roles
Creative Director, Producer, Designer
Company
Dare Foods
Skills
Creative Direction, Producing, Design
Media
360° Video, Advertising, Brand Films, Branded Content, Documentaries, Events, Illustrations, Mood Boards, Photography, Pitch Decks, Social Media Content, Social Media Copy, Taglines, 2D Animations, App Design, Apparel, Character Animations, Character Designs, Games - Board, GIFs, Mobile Apps, Motion Graphics, Packaging, Retail Designs
Project Industries
Packaged Goods
Experiential Activation for Dare Candy
Experiential Activation for Dare Candy
Experiential Activation for Dare Candy
Experiential Activation for Dare Candy