Multi-Platform Advertising for Philips
Philips is ready to introduce their Health Continuum products to Canadian
consumers. The expansive portfolio ranges from household appliances, personal care and health devices, and lighting. Our strategy was to produce content tailored for a variety of distribution platforms, each selected to reach a certain product’s target demographic with maximum effect.
The results from our series of Pasta Maker spots alone were spectacular: Targeted online distribution and promotion from food industry influencers
achieved over 3 million unique social media impressions.
- Project Roles
- Creative Director, Designer, Producer
- Creative Direction, Design, Producing
- 360° Video, Advertising, Brand Films, Branded Content, Documentaries, Events, Illustrations, Infographics, Magazines, Mood Boards, Photography, Pitch Decks, Portraits, Posters, Social Media Content, Social Media Copy, Taglines
- Project Industries
- Beauty, Hardware, Health/Pharma, International, Lifestyle, Luxury, Technology