FIU Lectures

Problem: Binge drinking and substance abuse is an epidemic on college campuses across the nation; FIU is not an exemption to this behavior. The idea: Reach out to students by sneaking our message about the consequences of substance abuse on campus into one of their most helpful and used college tools: Course podcasts. The execution: We created a series of spots where we disguised our message as college lectures by using terms and examples college's most popular courses. We then uploaded our lectures into FIU’s podcast platform where students go and listen to their classes.