IBM – Gizmos
There are no simple e-business solutions... From start to finish – I came up with the idea, wrote the scripts, Joe Pytka shot it, Go Robot edited it and done!
This is the campaign that shifted from IBM’s “e-business” campaign to “On Demand.” That being the case, we had to signal something very new. What better than a collection of fabulous, magical devices? All purporting wonderful – but ridiculous – benefits. This is the IBM campaign that's had the most positive feedback -- and from the jury at Cannes.
2003 Cannes, Bronze Lion – IBM
2003 Communication Arts Advertising Annual – IBM
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Humor, Technology
- Commercials - Broadcast, Commercials - Video, Posters
- Project Industries
- Advertising, Technology