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IBM – Gizmos

There are no simple e-business solutions... From start to finish – I came up with the idea, wrote the scripts, Joe Pytka shot it, Go Robot edited it and done! This is the campaign that shifted from IBM’s “e-business” campaign to “On Demand.” That being the case, we had to signal something very new. What better than a collection of fabulous, magical devices? All purporting wonderful – but ridiculous – benefits. This is the IBM campaign that's had the most positive feedback -- and from the jury at Cannes. 2003 Cannes, Bronze Lion – IBM 2003 Communication Arts Advertising Annual – IBM

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
Ogilvy
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Humor, Technology
Media
Commercials - Broadcast, Commercials - Video, Posters
Project Industries
Advertising, Technology
IBM – Gizmos
IBM – Gizmos
IBM – Gizmos
IBM – Gizmos
Collaborators