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GOYA - Prodigal Son

One out of every four kids growing up in the U.S. is Latino. Their parents go through tremendous efforts in honoring their Latin culture at home. That’s why we decided to create a campaign about them, recognizing their efforts and letting them know that with Goya, they can continue teaching their kids that life has more than one flavor. As experts in Latin flavor, Goya wants to invite all Latin families living in the U.S. to get back part of their culture by cooking traditional recipes as well as encouraging them to try new Latin flavors. Featured in Creativity's Top 5 USH Idea Awards 2017 Gold / Craft - Direction  GOYA: Prodigal Son USH Idea Awards 2017 Gold / Craft - Casting & Performance  GOYA: Prodigal Son USH Idea Awards 2017 Gold / Planning GOYA: Prodigal Son USH Idea Awards 2017 Silver / Film  GOYA: Prodigal Son

Project Roles
Copywriter
Company
Dieste
Skills
Copywriting
Media
Commercials - Video, Scripted TV
Project Industries
Packaged Goods