Unum - Back-up Plan
A big American company that no-one in the UK knows, want to launch an insurance product the UK‘s never heard of. No. Mean. Feat.
Despite this, the ad got half a million views on Youtube, ended up on Jonathon Ross and gathered much accolade for making insurance social. Not bad.
- Project Roles
- Art Director, Copywriter
- Conceptual, Copywriting
- Scripted TV, Social Media Content
- Project Industries