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Unum - Back-up Plan

A big American company that no-one in the UK knows, want to launch an insurance product the UK‘s never heard of. No. Mean. Feat. Despite this, the ad got half a million views on Youtube, ended up on Jonathon Ross and gathered much accolade for making insurance social. Not bad.

Project Roles
Art Director, Copywriter
Company
Ablion
Skills
Conceptual, Copywriting
Media
Scripted TV, Social Media Content
Project Industries
Advertising
Unum - Back-up Plan