Good Thing & Friends, Holiday 2017

Excerpted from the press release: This holiday season we’ve partnered with five brands we know and love to offer you extra-thoughtful gifting options. Our limited-edition holiday bundles combine one Good Thing accessory plus a pair-worthy partner product at a price that beats getting them separately. We’re thrilled to be working with fabulous partners, from Los Angeles-based candle maker Boy Smells to Zurich’s own fine book publisher Lars Müller. I executed the launch of this project from concept and naming, to partner identification, reach-out, and on-boarding, to operations and logistics oversight, to writing and distributing the press release. Below, see three of the seven total holiday bundles.

Project Roles
Content Producer, Creative Director, Designer, Event Producer
Good Thing
2D, Adobe InDesign, Adobe Photoshop, Content, Content Management, Strategy
Branded Content, Events, Retail Designs, Social Media Content
Project Industries
Good Thing & Friends, Holiday 2017
Good Thing & Friends, Holiday 2017
Good Thing & Friends, Holiday 2017