Good Thing & Friends, Holiday 2017

Excerpted from the press release:
This holiday season we’ve partnered with five brands we know and love to offer you extra-thoughtful gifting options. Our limited-edition holiday bundles combine one Good Thing accessory plus a pair-worthy partner product at a price that beats getting them separately. We’re thrilled to be working with fabulous partners, from Los Angeles-based candle maker Boy Smells to Zurich’s own fine book publisher Lars Müller.

I executed the launch of this project from concept and naming, to partner identification, reach-out, and on-boarding, to operations and logistics oversight, to writing and distributing the press release. Below, see three of the seven total holiday bundles.