Good Thing & Friends, Holiday 2017
Excerpted from the press release:
This holiday season we’ve partnered with five brands we know and love to offer you extra-thoughtful gifting options. Our limited-edition holiday bundles combine one Good Thing accessory plus a pair-worthy partner product at a price that beats getting them separately. We’re thrilled to be working with fabulous partners, from Los Angeles-based candle maker Boy Smells to Zurich’s own fine book publisher Lars Müller.
I executed the launch of this project from concept and naming, to partner identification, reach-out, and on-boarding, to operations and logistics oversight, to writing and distributing the press release. Below, see three of the seven total holiday bundles.
- Project Roles
- Content Producer, Creative Director, Designer, Event Producer
- Good Thing
- 2D, Adobe InDesign, Adobe Photoshop, Content, Content Management, Strategy
- Branded Content, Events, Retail Designs, Social Media Content
- Project Industries