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Starlight Ridge Australian Wines (Rebranding)

I was asked by Drinks Holdings, LLC to create an interesting story and eye-catching visual brand for a family of Australian wines to be sold on Martha Stewart Wine Co., one of its e-commerce platforms. The intent for the tone of voice and the visual branding was to engage a broad range of consumers across many marketing channels in what makes these particular Australian wines memorable. Another request was to create a cost-effective, yet eye-catching and modern visual brand identity that would be applied to all five wine varietals. These goals were executed by creating vector artwork of the Milky Way as inspired by the Australian Aboriginal style of painted works. The average human's ability to see the Milky Way with the naked eye is unique to Australia, so it was only fitting to feature it in the graphics.

Project Roles
Art Director, Designer
Drinks Holdings, LLC
Adobe Illustrator
Brand Guidelines, Concept Art, E-commerce Platforms, Packaging
Project Industries
Beverage, Packaged Goods, Wine/Spirits
Starlight Ridge Australian Wines (Rebranding)
Starlight Ridge Australian Wines (Rebranding)
Starlight Ridge Australian Wines (Rebranding)