Moscow Brewing Company
The project was funded by Detroit Investments with total investment of over USD 300 million for Phase 1.
The brewery’s initial production capacity was 2.4 million hectoliters per annum, but will be expanded to 7 million hectolitres per annum in coming years.
European Beer Star (Gold), Gesellschaft — German Agricultural Society (Silver), International Beer Challenge (Silver), Monde Selection 2014 (Gold).
Today the company supplies a wide range of beverages, including its own brands: Zhiguli Barnoe, Hamovniki, Mospivo, Hamovnicheskoye and more; licensed brands such as OeTTINGER, FAXE PREMIUM, effect®, Orangina, Carling, Bear Beer, Kirin Ichiban; and imported brands such as Budweiser Budvar, Erdinger, Bitburger, Radeberger, Clausthaler, Bombardier, Perrier, Vittel, Pago, among others.
Since the very outset Moscow Brewing Company has been known for its honesty if not (honest) brevity in producing high-quality beer that is regularly acknowledged with international awards of the highest calibre. The company is also known for its craft beer spirit which permeates the corporate culture and is embraced by everyone there.
We were invited to capture the unique atmosphere at the brewery and translate it into a new digital experience that will help the company to convey the idea of being progressive, honest and open.
We designed and built a fully responsive digital experience for the new mosbrew.com both for desktop and mobile devices.
The company takes great pride in its brewery and offers tours that attract some 75,000 people on average each year. The new online registration system for tours has proved to be a great improvement in getting more people to visit the brewery.
By giving the digital touch-point a contemporary edge, we have also managed to gain more credibility among the younger generation.