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Bushmills: Red. Set. Go.

With a pack of 16 real Irish red heads running fearlessly through the streets of Belfast, Red Bush's Red. Set. Go. reflects the feeling of drinking Bushmills Red Bush straight. While other whiskey brands show Ireland as a caricature of itself with rolling green hills, tweed suits, and whiskey barrels, Red Bush's Red.Set.Go. shows the Ireland unseen, the rough, tough, gritty side, the real Ireland. From inception to execution and everything in between I was lucky enough to be the Creative Lead on the account. In three months we went from pitching for a TVC to becoming Creative AOR.

Project Roles
Copywriter, Creative Director
Conceptual, Copywriting
Scripted TV
Project Industries
Bushmills: Red. Set. Go.