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Google // Know Nearby

To put local search into a relevant context for millennials, we launched Google’s first social bot as part of the Q4 “Know Nearby” campaign. When users tweeted at @Google with an emoji, we sent a clever response driving to the Search results page. We indexed over 200 emoji for results, with custom responses and shareable GIFs for each. Short story shorter, we drove two thirds of our users from the social-sphere directly into repeat product trial. Mashable wrote a thing about it.

Project Roles
Creative Director
Company
Google
Skills
Copywriting, Creative Direction, Conceptual
Media
Products - Digital
Project Industries
Technology
Collaborators