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Hublot - The Art of Fusion

To further Hublot’s intention to establish “The Art of Fusion” as the creative platform for the brand in 2017, Huge was commissioned to create a conceptual film to launch and introduce the concept at Baselworld — the most important event in the luxury watch industry. The Art of Fusion is how Hublot takes tradition into the future. It is where watchmaking history meets the cutting edge of technology and design. Art and science come together as unique, unexpected materials are expertly crafted and combined in order to create unparalleled timepieces.—It’s at the heart of the brand’s DNA, and it is found in every Hublot watch designed. A flawless dance between diverse elements that blend together for a unique and surprising outcome—a singular creation where opposites form perfection — Hublot Ferrari 70 years TechFrame—Product Launch In celebration of the 70 years of Ferrari aniversary, the Art of Fusion campaign also supported the product launch of the limited watch edition Hublot Ferrari 70 years TechFrame—Designed by Ferrari, crafted by Hublot.

Project Roles
Creative Director
Company
HUGE INC
Skills
Broadcast, Conceptual, Creative Direction, TV
Media
Advertising, Brand Films, Branded Content
Project Industries
Automotive, Luxury