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Procter & Gamble - Tough Love

This was a spot for the 2014 Paralympics for the P&G "Thank You Mom" campaign. I worked on it for 9 months, searched 100s of hours of found footage, and drove through 1 blizzard (at night) to record the athlete voice over in a condo near Copper Mountain. It won a Silver Lion at Cannes. (And it still makes me cry every time I watch it.)

Project Roles
Editor (Brand/Content)
Procter & Gamble
Editing, Music
Commercials - Broadcast
Project Industries
Advertising, Sports