Else is a mobile app for creative personal projects, developed as a proof of concept for my Master's thesis at Pratt Institute. "The Product of Productive Procrastination" book documents my research on time management, procrastination, and creative process. Else encourages the exploration of personal interests and execution of random ideas, by utilizing procrastination in a productive way. Users can record what they’ve done, view the data visualization of working patterns, and share projects to the brief-free creative arena.