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Care Inspires Care / Johnson & Jonhson

We worked directly with Octagon, J&J entertainment marketing agency, and the Johnson & Johnson marketing department to create this campaign to anticipate blood donation shortage prior to the FIFA World Cup. The original YouTube video, which became J&J most popular YouTube video ever worldwide, with almost 3,5 million views in 1 month, was made private by J&J: http://youtu.be/3Br5a1IFpBU A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique in São Paulo, Brasil.

Project Roles
Art Director, Creative Director
Company
Johnson & Johnson
Skills
Art Direction, Creative Direction
Media
Commercials - Video