Care Inspires Care / Johnson & Jonhson
We worked directly with Octagon, J&J entertainment marketing agency, and the Johnson & Johnson marketing department to create this campaign to anticipate blood donation shortage prior to the FIFA World Cup.
The original YouTube video, which became J&J most popular YouTube video ever worldwide, with almost 3,5 million views in 1 month, was made private by J&J:
A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique in São Paulo, Brasil.
- Project Roles
- Art Director, Creative Director
- Johnson & Johnson
- Art Direction, Creative Direction
- Commercials - Video