Brandless

With $50 million in funding, Brandless sells everyday essentials for $3 each. As a part of Red Antler team I helped launch the e-com website and develop digital strategy.

Brandless' model acts as the opposite of a model employed by ecommerce giants like Amazon and Jet.com, where the price varies considerably based on an algorithm and whether you choose free return shipping, respectively. Instead, everything is a reliable, fixed price regardless of when you're shopping and what experience you're looking for.