Jack Wills is a British heritage-inspired fashion brand.
My role as Digital Design Manager, was to drive digital creative excellence. This included building a creative team, redesigning the ecommerce website; making it responsive & improving conversion, establishing styleguides for
the ecommerce photography and creating concepts, art directing shoots & collaborating with additional talent for seasonal campaigns.
- Project Roles
- Art Director, Creative Director
- jack wills
- Art Direction, Creative Direction, Digital, Integrated, Lifestyle, Management of Teams 1-10, Mobile, Strategy
- Brand Guidelines, Branded Content, E-commerce Platforms, Mobile Apps
- Project Industries
- Advertising, Fashion, Retail