Polyera

When Polyera shifted from selling technology to producing consumer-facing products, the company needed to overhaul its brand. The logo is derived from the atomic bonding angles of ethylene, a common component of plastics. These angles were outlined and modeled into 3D forms. The end result is a simple, endlessly malleable shape that reflects the inherent properties of Polyera’s products. I worked closely with West’s Creative Director to concept and design the logo.