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Polyera

When Polyera shifted from selling technology to producing consumer-facing products, the company needed to overhaul its brand. The logo is derived from the atomic bonding angles of ethylene, a common component of plastics. These angles were outlined and modeled into 3D forms. The end result is a simple, endlessly malleable shape that reflects the inherent properties of Polyera’s products. I worked closely with West’s Creative Director to concept and design the logo.

Project Roles
Designer
Company
West
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects
Media
Brand Guidelines
Project Industries
Technology
Polyera
Polyera
Polyera
Polyera