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Art Without Labels

When people go to museums or art galleries their first destinations are the most famous works of art, often overlooking work made by less-famous artists.  Bombay Sapphire Artisan Series supports emerging artists, so we wondered what would happen if we removed the art labels and had people look at art without any preconceptions. The result is called Art Without Labels, a digital gallery experience where people can see artwork by emerging and established artists side by side, without labels. To measure which pieces naturally draw the viewer’s attention, we use eye-tracking technology as people view artwork to pull unbiased data on what artwork they enjoy the most, regardless of who made it.

Project Roles
Art Director, Copywriter
Bombay Sapphire
Art Buying, Art Direction, Copywriting, Technology
Art, Experimental Films
Art Without Labels
Art Without Labels