We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
YouTube Vote IRL

In 2016 YouTube’s Vlogging went mainstream on YouTube - the likes of Bethany Mota, Hannah Hart, Hank Green had a amassed millions of followers. However, YouTubes internal data showed that a large majority of their YT creators audiences are prolific online but in the real world feel their voice doesn’t matter. YouTube enlisted Vice, to help tackle widespread inertia within a disengaged demographic. Vice Media has amassed the largest following of engaged millennials of any media platform by exposing them to in-depth reportage and championing those who are making a difference to societal issues facing the world. A collaboration between YouTube Creators and Vice has the potential to educate YouTube creators audiences through a process of cross pollination. Our solution was to bring together some of the most recognized YouTube celebrities to rally their followers to #VoteIRL. We created two films tailored to both audiences and targeted YouTube audiences with politically relevant Vice editorials with the objective of igniting a movement rallying them away from their keyboards and to the polling stations. We collaborated with YouTube’s social agency Big Spaceship to create a truly 360 campaign which helped spread the #VoteIRL message.

Project Roles
Creative Director, Copywriter
Company
Vice
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Government, Media
YouTube Vote IRL
YouTube Vote IRL