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CPYV "DEAR MICHAEL" PSA

The Center to Prevent Youth Violence (CPYV) asked me to create an :30 second video PSA and a :60 second radio PSA about gun safety for The Rhode Island state department. After finishing up the script and casting we spent a day shooting and a day recording the radio spot. Both PSA ran across 25 channels for two months in Rhode Island. The actor Ed Mckeany came in to do voiceovers for his character: a father who is apologizing to his recently deceased son, Michael, who committed suicide with a gun that was left loaded in their house. Ed handed Justin Noto (co-director) and I a letter in which he explained that his brother had committed suicide with a firearm in Colorado a few weeks earlier. His brothers name was Michael. So we decided to drop our script and asked Ed to talk to his brother. The result was honest and moving, at times chilling. These are the moments we savior.

Project Roles
Director, Executive Producer
Company
navigo productions
Skills
Copywriting, Producing
Media
Commercials - Broadcast
Project Industries
Advertising