Kaiser Permanente -- "No Worries"
The brief: create an ad about cancer treatment that doesn't throw people down an abyss of sadness and despair.
The team: Vanessa Witter and I conceived a story that tells the domino effect a gentle, calming doctor can have during one of life's scariest moments.
The outcome: we think it turned out pretty well.
- Project Roles
- Copywriter, Creative Director
- Kaiser Permanente
- Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries