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Kaiser Permanente -- "No Worries"

The brief: create an ad about cancer treatment that doesn't throw people down an abyss of sadness and despair. The team: Vanessa Witter and I conceived a story that tells the domino effect a gentle, calming doctor can have during one of life's scariest moments. The outcome: we think it turned out pretty well.

Project Roles
Copywriter, Creative Director
Company
Kaiser Permanente
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Health/Pharma
Kaiser Permanente -- "No Worries"