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Sephora Color Correcting Campaign

Sephora is the leading luxury beauty retailer in the cosmetics industry—with a passionate fanbase to prove it. As a Creative Writer, I helped lead the copy charge on one of Sephora's most emotionally engaging campaign of 2016: color correctors. These neutralizing multitaskers could make common complexion concerns a pigment of your imagination, and the core marketing assets was a 12-page accordion foldout showed you how to do just that. It used augmented reality technology powered by facial recognition and the Sephora app to launch how-to product videos. I wrote and helped concept copy for all of the 360 marketing touch points, including dedicated emails, social assets, in-store wayfinding and product descriptions, print mailers, and a Color Correcting mobile app quiz created exclusive for the campaign.

Project Roles
Commercial, Conceptual, Content, Copywriting, Digital, Digital Tech, E-Commerce, Editorial, Facial Recognition, Language: English, Mixed Media, Print, Scripting, Technology
Augmented Reality, Branded Content, Editorial Writings
Project Industries
Beauty, Retail
Sephora Color Correcting Campaign
Sephora Color Correcting Campaign
Sephora Color Correcting Campaign
Sephora Color Correcting Campaign