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The New Mystique

The New Mystique is creating a movement and building an online community of authentic, tight knit mothers and mothers-to-be. We created a visually beautiful and inspiring brand experience that encourages women to feel welcome, engaged and empowered. Along with the branding, we created a social media strategy, MailChimp templates and a custom, fully responsive WordPress website.

Project Roles
Creative Director, Designer, Developer, UX/IA Designer
The New Mystique
Adobe Illustrator, Creative Direction, CSS, HTML, Type Design, Wordpress
Brand Guidelines, Icons, Illustrations, Wordpress Sites, Lettering, Logos, Social Media Content, UI Design, UX Designs, Patterns
Project Industries
The New Mystique
The New Mystique
The New Mystique