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Okay
Lexus

Lexus ​ The Situation: Lexus has constantly been trying to reinvent itself and really separate the brand from being viewed as a "luxury Toyota" and also being old and conservative. ​ The Challenge: The real challenge with Lexus was not so much the client, but an egotistical agency CEO. I was not allowed, and I do say the word allowed, to be a full creative director on this brand. Yes, that was my title but a certain Walton Isaacson CEO truly held that role. I had little to no say over casting, wardrobe and music. I barely had a say over directors. Thus, in my opinion the work is okay. Not great. It's no reflection on the creatives who worked on it, but just me being completely honest. ​ I have to show the work we did over the two years I was there as it was my main account. I do hope you like it and see the potential even if the execution isn't always up to par.

Project Roles
Copywriter, Creative Director
Company
Walton Isaacson
Skills
Conceptual, Copywriting
Media
Advertising, Commercials - Broadcast, Magazines
Project Industries
Advertising, Automotive
Lexus
Lexus
Collaborators