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Macy's Holiday campaign

I was Creative Director for Macy's multi-channel holiday campaign. Film, App and a Smart Pen we developed allowed kids for the first time to submit Santa Letters on iPad and mobile, playing holiday games to get on Santa’s ‘Good List.’ This campaign broke the world’s record for the longest Santa wish list and generated over $2 million for Make-A-Wish.

Project Roles
Creative Director
Company
Macy's
Skills
Creative Direction
Media
Brand Films, Products - Physical
Project Industries
Fashion
Macy's Holiday campaign
Macy's Holiday campaign
Macy's Holiday campaign