High Life 1-Second Superbowl campaign
I was co-writer/director on this Superbowl assignment, where we had less than 200K to make some noise. We made a campaign for what High Life could afford: The first-ever 1-Second Superbowl spot, which grabbed millions of dollars in earned media, landing them on the Tonight Show, and disrupted the whole commercial show.
- Project Roles
- Creative Director, Director, Writer
- Copywriting, Creative Direction
- Commercials - Broadcast, Commercials - Video
- Project Industries