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High Life 1-Second Superbowl campaign

I was co-writer/director on this Superbowl assignment, where we had less than 200K to make some noise. We made a campaign for what High Life could afford: The first-ever 1-Second Superbowl spot, which grabbed millions of dollars in earned media, landing them on the Tonight Show, and disrupted the whole commercial show.

Project Roles
Creative Director, Director, Writer
Company
Beer
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Beer
High Life 1-Second Superbowl campaign
High Life 1-Second Superbowl campaign