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Fake Apple Store

The iconic Apple Store on Fifth Avenue is closed for renovations, so we found a doppelgänger location to host the launch of the latest iPhone. It just so happened to be a Subway station elevator. That suspiciously looked like the famous glass Apple Store cube.

Project Roles
Creative Director, Writer
Company
Improv Everywhere
Skills
Comedy, Commercial, Conceptual, Content, Copywriting, Creative Direction, Experiential, Humor, Stunts, Wrangling - Creatives
Media
Art
Project Industries
Entertainment
Fake Apple Store
Collaborators